How Communication Style Can Improve Sales Performance
We all have a preferred style of communication or “Social Style” that drives our behaviours and approach to different situations. These preferences dictate how we approach a selling situation. Unfortunately, our own preferences do not always match those of our... Read More →
Most Salespeople Don’t Understand My Business
Why this is a common criticism of salespeople In short, this is a reflection of salespeople not taking the steps to find out about their customer. This can be because of: A lack of preparation before the call (“homework”); A... Read More →