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Holiday Inn Express
Holiday Inn Express Birmingham NEC
Holiday Inn Express, Birmingham NEC

Professional Sales Training Courses in Birmingham

If you are looking for sales training courses in Birmingham and the West Midlands, you have come to the right place! We hold one and two-day sales training workshops at the Holiday Inn Express at Birmingham NEC at various times throughout the year. We run several different sales training courses in Birmingham, including our Essential Sales SkillsTelesales & Telemarketing and Sales Management courses. Our courses are suitable for people new to sales, as well as experienced sales executives who have received no formal sales training. Our practical and engaging sales courses will give you and your team the skills you need to increase sales performance and transform your business.

We also offer training in key account management and sales negotiation to help experienced salespeople improve the performance of their important client accounts and build long-term, profitable customer relationships. These courses are complemented by two additional training programs: Presentation Skills and Advanced Communication Skills courses. These workshops are designed to help people improve their public speaking skills and communicate more effectively with large groups of people.

Holiday Inn Express, Birmingham

Located just one mile from the National Exhibition Centre (NEC), the Holiday Inn Express NEC is perfectly placed to take advantage of all the facilities on offer at the NEC. And being just a few minutes from Birmingham Airport (BHX) and the nearby Birmingham International Station, the hotel is within easy reach of visitors to the UK’s “second city”.

The Holiday Inn Express NEC boasts modern facilities and a smart decor, and guests have access to free Wi-Fi, all-day dining facilities in the refurbished lounge area and a stylish bar.

The thoughtfully designed rooms feature comfortable bedding, flat screen TVs and blackout curtains to help ensure a peaceful night’s rest. The Express Start breakfast is included in the room rate and typically includes: sausages; scrambled eggs; a choice of cereals; pastries; croissants; fruit; yoghurts; toast (with a choice of preserves or spreads); fruit juices; teas and coffees. There are many evening dining options available as well, from soup and nachos to pasta and burgers. And if you arrive late, pizzas and snacks are available around the clock.

We are often able to negotiate a discounted rate for delegates who choose to stay overnight, so please get in touch before booking your room.

We provide free lunch, tea, coffee and snacks to our delegates during the course, and free parking is included.

Guest rooms

With 179 rooms spread across four floors, and every room “smoke-free”, The Holiday Inn Express at Birmingham NEC provides the perfect environment in which to hone your sales skills.

The comfortable, modern rooms feature walk-in showers and include extra-large bath towels. There are numerous thoughtful touches, such as a “pillow menu” that allows you to choose the most comfortable type of pillow to suit you. All rooms have air conditioning and independent heating controls, and feature specially designed blackout shades to help you get a good night’s sleep before your sales training session.

Other facilities in the room include free high-speed internet access, a flat-screen TV, work desk and lamp, direct dial phone and complimentary tea and coffee making facilities.

Room Features

  • Black-out shades
  • Pillow menu
  • Crib available
  • Separate hanging closet
  • In-room heating and A/C controls
  • Sofa bed / sleeper couch
  • Private bathroom
  • Bathroom amenities available
  • Hair dryer
  • Separate walk-in shower
  • Tea and coffee facilities
  • Flat-screen TV
  • Work desk with lamp
  • Desk-level electrical outlet
  • Radio
  • Direct-dial phone
  • Oversized bath towels

Business Facilities

The hotel features seven well-equipped meeting rooms – perfect for holding our sales training courses. Enterprise class internet access is available throughout the hotel, and printing and photocopying services are also available if required.

Great Room Restaurant

Opposite the hotel reception you will find the stylish Great Room Restaurant.

Those who fancy something to eat in an informal setting can choose from a selection of classic British and internationally inspired dishes, freshly prepared by the kitchen team. The starter menu includes “light bites” such as soup, chicken wings and nachos. Main courses include classics such as fish and chips, salads, curries, pies and burgers, as well as several vegetarian dishes.

After dinner, you can unwind and relax in the newly refurbished bar and lounge. A variety of hot and cold drinks are served throughout the day, including wine, spirits, beer, speciality coffees and tea. Discuss the day’s sales training activities, catch up with work colleagues or simply kick back after a busy day exploring Birmingham.


If you are travelling to Birmingham by car, complimentary parking is available for all Ontrac Training delegates attending our sales training courses.


Location and transport links

Holiday Inn Express at Birmingham NEC is only a few minutes drive from Birmingham Airport. Alternatively, the free “Air-Rail Link” monorail system provides quick and easy access to Birmingham International Station at the NEC. The Air-Rail Link takes two minutes to get to the station and operates between 03:30 and 00:30 each day. There is also a courtesy bus in operation between 00:30 and 02:00 hours every day.

Birmingham International Station is only one mile from the hotel. Direct trains run to London, Milton Keynes, Manchester, Northampton and Coventry, whilst Birmingham City Centre is only a short hop away.

The hotel is situated just off the M42 motorway, close to the junction with the M6, and is therefore well connected by road to all parts of England. There is plenty of on-site, and parking is free for people attending training courses with Ontrac Training.

Address: Holiday Inn Express, Birmingham NEC, Bickenhill Parkway, Birmingham B40 1QA
Tel Front Desk: +44 (0)871 9021541

Driving Directions

Birmingham Airport (BHX): Leave the airport via the exit. At the roundabout turn left, then take the first exit at the next roundabout onto Bickenhill Parkway. Continue along the road over the next three roundabouts. The hotel is on the left at the fourth roundabout.

London Heathrow (LHR): M25 clockwise, get onto the M40 north, then the M42 north. Get off at Junction 6, go into the NEC site and follow the signs towards North Car Park. You will then see signs for the Holiday Inn Express hotel.

East Midlands Airport (EMA): Exit via Viscount Road. Turn left onto Ashby Road. At the second roundabout take the slip road onto the A42. Exit onto the A446 at J9 and take the second exit at the next island, continuing on the A446. Go over the next five roundabouts and exit via the slip road. Then take the second exit at the second island.

Places of interest

Birmingham Museum & Art Gallery is located in the heart of Birmingham, around 30 minutes by car from the hotel or 15 minutes by train from Birmingham International station. Highlights of its extensive collection of antiquities include pre-Raphaelite works and countless Ancient Greek, Roman and Egyptian artefacts, all housed in a grand 19th-century building.

If you have a sweet tooth, Cadbury World is only half an hour drive from the hotel by car. Uncover a world of chocolatey delights and enjoy a fascinating, fun-packed day out at one of Birmingham’s premiere tourist attractions. Immerse yourself in the history of one of the world’s most famous chocolate manufacturers; discover how your favourite confectioneries are made; and sample the delicious treats yourself at the Cadbury’s café.

Also nearby are:

  • National Motorcycle Museum;
    Barclaycard Arena;
    Town Hall and Symphony Hall;
    Drayton Manor Theme Park;
    National Sea Life Centre;
    Grand Prix Karting;
    Genting Arena;
    Bullring Shopping Centre;
    Thinktank Science Museum;
    Delta Force Paintball;
    Nature Centre;
    The Fort Shopping Centre (Fort Dunlop); and
    Genting International Casino at Resorts World.

The National Motorcycle Museum is recognised as the finest and largest British motorcycle museum in the world and originally opened its doors in October 1984 with a collection of 350 motorcycles on display. Today, the museum boasts some 1000 plus machines, fully restored to the manufacturers’ original specifications. One of the biggest draws to the museum is its comprehensive collection of British-built machines, spanning the “60 Glorious Year” of motorcycle manufacturing in this country. The museum’s aim is to preserve these pieces of history for future generations to come.

If the natural world is more your thing, the National Sea Life Centre is located in the centre of Birmingham and just a 10-minute walk from New Street Station. The Centre has over 2,000 creatures and includes the UK’s only 360 degree Ocean Tunnel, home to sharks, rays and a giant green sea turtle!

The centre of Birmingham is a vibrant and bustling entertainment scene with music, dance, comedy and theatre. For music lovers, the Town Hall and Symphony Hall are just a few minutes’ walk from New Street Station. These famous venues play host to every genre of music imaginable, including jazz, blues, classical and rock music. Comedy shows also appear on the menu from time to time.

Whatever you decide to do after attending our sales training courses at the Holiday Inn Express at Birmingham NEC, you will not be short of choice!

Book a training course

Book a training course at the Holiday Inn Express at Birmingham NEC.