Course overview
Knowing how to attract nearby customers who are searching for the products or services you provide is crucial. Our local SEO course will help you with the key principles of local SEO and provide you with the tools you need to launch a successful local search campaign.
Course outline
Module 1
- Website and content optimisation for local search
- Google My Business setup and optimisation
- Bing Places setup and optimisation
Module 2
- Local schema markup
- Mobile search optimisation
- Building local citations
Module 3
- Hyper-local link building
- Managing NAP (name, address, phone number) consistency
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