Course overview
Learn how to measure and analyse your online data with our in-depth Google Analytics training course. Covering everything from account setup and configuration to understanding visitor behaviour patterns, our course will teach you how to get the most out of Google’s powerful analytics tool.
Course outline
Module 1
- Account setup and configuration
- Marketing channel analysis
Module 2
- Measuring goals and conversions
- Visitor behaviour analysis
Module 3
- Identifying exit pages
- SEO and PPC Results
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