Course overview
Learn how to use social media platforms, create engaging social media campaigns and increase brand awareness with our social media training course. Social media will be an integral part of the marketing strategy, for many businesses, and knowing what to say and how to say it is crucial in a social media campaign.
Course outline
Module 1
- Website and content optimisation for local search
- Social media profile optimisation
- Rules and etiquette
Module 2
- Competitor analysis
- Finding content ideas
- Creating engaging posts
Module 3
- Scheduling content
- Measuring social media performance
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