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Sales Negotiation

Negotiation Strategy & Tactics

Course introduction

Most people attend our Key Account Management course in addition to our Sales Negotiation Course. Both courses can be booked for £625 +VAT (individually £385 +VAT)

Sales negotiation skills training is a vital element in creating profitable sales and achieving the win/win situation with customers. This sales skills training course is designed for salespeople with sales experience and provides the framework and techniques required to enable structured negotiations. To reserve your place, book online today!

Course overview

The Sales Negotiation course concentrates on how to apply the core principles of negotiation strategy and tactics to personal sales scenarios. It will benefit by encouraging delegates to look critically at their current negotiation strategy and develop ways of improving techniques to achieve better sales skills.

Book a sales course

Book your place on our Sales Negotiation course and turbo-charge your sales skills.

Course outline

Module 1

  • Understanding the negotiation process
  • How to prepare
  • Developing the right strategy

Module 2

  • Collecting useful information
  • Giving and reading signals
  • Packaging your proposal

Module 3

  • How to trade
  • Avoiding common mistakes
  • How to conclude your negotiation

Who is this course suitable for?

Experienced sales people who need to enhance their existing skills and achieve increased win/win situations. Most delegates attend this course as part of our two-day advanced sales course which includes our Key Account Management course on the first day, followed by our Sales Negotiation course on the second day.  The standard price for attending both days’ courses separately is £730 + VAT, but this is reduced to £595 + VAT when both courses are booked together.

Related courses

Key Account Management

This course provides you with the opportunity to review your current approach to the development and management of key accounts. It also encourages you to challenge your existing key account management strategies and techniques through discussion, debate and solid principles.


We run our Sales Negotiation Skills training course at a number of locations across the UK, including LondonBirminghamManchesterLeedsNottingham and Edinburgh. The course can also be held on-site at your offices or a venue close to you.

We restrict our sales courses to 12 delegates per venue. This allows for maximum individual attention and gives course delegates a better chance of achieving their objectives. The fee includes refreshments throughout the course and a buffet lunch each full day. All delegates will receive comprehensive course manuals for future reference and guidance. In addition, we will issue attendees with a certificate following successful completion of the course.

Get in touch

Get in touch with our team to find out how our professional sales training courses can help you grow your business.