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Key Account Management

Client Management Training

Course introduction

Most people attend our Sales Negotiation Skills course in addition to our Key Account Management course. Both courses can be booked for £625 +VAT (individually £385 +VAT)

Key accounts are often responsible for the core profit and subsequent turnover in many organisations. Therefore maintaining and developing these important customers is vital to ensuring both the long term growth and success of your organisation.

Key account selling skills provides you with the opportunity to review your current approach to the development and management of your key accounts. The programme will encourage you to challenge your existing key account skills and strategies and techniques through discussion, debate and solid principles. To reserve your place, book online today!

Course overview

This is a practical and interactive sales skills training course allowing delegates the opportunity to tailor the techniques discussed to their own situations. As a result attendees of the Key Account Selling course will take away practical tools to help them create strategic account plans, focusing on growth opportunities and how to achieve these.

Book a sales course

Book your place on our Key Account Management course and turbo-charge your sales skills.

Course outline

Module 1

  • How to review your current key account strategies
  • Techniques for developing your key accounts
  • Focusing your time and sales effort
  • Defining key objectives

Module 2

  • Creating a key account plan
  • Managing key relationships
  • Using LinkedIn and other tools

Module 3

  • Developing an influencing strategy
  • Identifying and assessing risk in key accounts
  • Strategies for dealing with competition

Who is this course suitable for?

Experienced sales professionals who are responsible for developing and maintaining relationships with key account customers in their organisation. Most delegates attend this course as part of our two-day Advanced Sales Course which includes our Key Account Management Course on the first day, followed by our Sales Negotiation course on the second day.  The standard price for attending both days’ courses separately is £730 + VAT but this is reduced to £595 + VAT when both courses are booked together.

Related courses

Sales Negotation

We designed our Sales Negotiation Skills course primarily for experienced salespeople. It provides the framework and techniques required to enable structured sales negotiations. The programme focuses on teaching course delegates the core principles of negotiation strategy and tactics to help them close more deals.


We run our Key Account Management training course at a number of locations across the UK, including LondonBirminghamManchesterLeedsNottingham and Edinburgh. The course can also be held on-site at your offices or a venue close to you.

We restrict our sales courses to 12 delegates per venue. This allows for maximum individual attention and gives course delegates a better chance of achieving their objectives. The fee includes refreshments throughout the course and a buffet lunch each full day. All delegates will receive comprehensive course manuals for future reference and guidance. In addition, we will issue attendees with a certificate following successful completion of the course.

Get in touch

Get in touch with our team to find out how our professional sales training courses can help you grow your business.