Sales Training Essentials – In-House Training Workshop

2 Days  BOOKING LINE 01737 210802 ~ All COURSE DATES ~ BOOKING FORM

If you have recruited a number of sales training staff over the last year or so then this is the programme to fully embed the essential skills of sales. We can run this programme in your organisation (or as one of our open programmes). For a number of reasons many people, whether new to or currently involved in sales, receive little or no formal sales skills training, especially those moving from traditional technical roles. Indeed, often the only direction given is either by accompanying other sales people, minimal in-house training, or even just trial and error with new and existing customers. This, at best is not utilising proven methods to produce or increase sales, but at worst could be detrimental to the future of some businesses in these fiercely competitive times.

The Sales Skills Essentials training can be run as a refresher course. (With the option of a one day programme depending on experience of the sales team). The programme presents all the fundamental essential sales skills, techniques and qualities required to develop a professional sales approach to potential or existing customers. The training course also includes an emphasis on the importance of good time & territory management and the essentials of motivation and body language.

The course is not based on any high pressure techniques, sharp practices, or “the latest sales fad” but concentrates on solid sales principles that are the essence of successful professional selling in today’s and tomorrow’s market.

Essential Sales Skills – Sales Training Course Content

* The professional salesperson
* Success qualities
* Motivation and attitudes
* Planning
* Time management
* Territory management
* New business v existing business
* Prospecting
* Cold calling
* Telephone appointing
* Probing/fact finding
* Establishing needs/desires
* Presenters and presentations
* Feature/advantage/benefits
* Pre-empting objections
* Handling objections
* Closing techniques
* Avoiding toxic vocabulary
* Basic body language
* Practical examples

Essential Sales Skills Objectives:

To provide a comprehensive grounding in the processes and principles involved in professional sales skills and provide each delegate with a wealth of practical ideas and knowledge to improve personal performance sales skills.
Enable delegates to be self-motivated and to maximise their time & territory.

Who Will Benefit?

Anyone who is new to sales or for existing Sales People who have either not received any formal training or are in need of a refresher course.